Nussli 118
client
Nussli 118
role
UX Strategy & Social Media
year
2024
In a world increasingly conscious of health, Nussli 118 emerges as a beacon of wellness, offering delicious, guilt-free alternatives to traditional sweets. However, the brand faced challenges: a lackluster online presence and user engagement. This case study journeys through the revitalization of Nussli 118’s digital experience, aiming to enhance user conversion through strategic UX improvements and a vibrant social media approach.
Strategic Discovery
We identified our primary user personas:
- **Nancy**, a 25-year-old influencer suffers from a sweet tooth but is committed to finding sugar alternatives without fillers.
- **Debbie**, a mid-40s mom and entrepreneur, prioritizes holistic food options and values transparency in sourcing.
Armed with insights from these personas, we embraced our user’s pleasures and pain points, shaping the foundation for our UX and social media strategy.
The initial research revealed key issues: potential customers struggled to navigate the website, leaving them frustrated and choosing competitors. Furthermore, Nussli 118’s social media presence lacked cohesion, diminishing brand credibility and community engagement.
Prototyping & Testing
We proposed a two-fold approach: reimagine the website’s user experience and amplify the brand’s social media presence. Key changes included:
- **Improved Navigation**: A streamlined menu and breadcrumbs were implemented, simplifying access to product information.
- **Enhanced Visual Design**: Consistent branding was applied, aligning the website aesthetic with the brand's core values.
- **Mobile Responsiveness**: The website was optimized for mobile, catering to the on-the-go users like Nancy seeking quick, healthy choices.
Through a heuristic evaluation, we pinpointed several actionable improvements:
- **Streamlined Checkout Process**: We reduced barriers for customers by cutting down the steps necessary to make a purchase.
- **Clear Calls-to-Action**: Prominent, engaging CTAs were introduced on every page, guiding users toward conversions with inviting language.
- **User Testimonials**: Integrating customer reviews created a sense of trust and authenticity, crucial for Debbie’s purchasing journey.
Alongside these, we crafted high-fidelity mockups in Figma, which facilitated effective communication of our vision during the redesign process.
Design
Simultaneously, we worked on a robust social media strategy that gave a voice to Nussli 118:
- We showcased behind-the-scenes content about ingredient sourcing, adhering to Debbie’s need for transparency.
- Engaging posts featuring Nancy’s favorite recipes maintained consistent aesthetic and branding, driving community engagement.
The blend of UX enhancements and social media initiatives yielded positive effects:
- The redesigned website received enthusiastic feedback, with users noting improved navigation and clarity in product selection.
- Our launching social media campaigns saw engagement rates soar, enhancing the brand’s visibility and community connect.
Design
Through this project, we discovered the importance of recognizing diverse user personas, enabling us to tailor experiences effectively. We also noted that validating assumptions through user research is pivotal in achieving client trust and buy-in.
To sustain this momentum:
- Implement client feedback surveys post-launch to continuously refine and improve user experiences.
- Explore newsletters to keep users informed and engaged, deepening the understanding of the client base.
- Continuously model the website based on emerging best practices while showcasing Nussli 118’s unique offerings.
The integration of thoughtful UX changes and a vibrant social media strategy transformed Nussli 118’s online presence, significantly enhancing user engagement and conversion rates. As the brand grows, nurturing a community centered around health and transparency will be key to its future success.
