Nussli 118
client
Nussli 118
role
Food and Beverage
year
2025
In a world increasingly conscious of health, Nussli 118 emerges as a beacon of wellness, offering delicious, guilt-free alternatives to traditional sweets. However, the brand faced challenges: a lackluster online presence and user engagement. This case study journeys through the revitalization of Nussli 118’s digital experience, aiming to enhance user conversion through strategic UX improvements and a vibrant social media approach.
Strategic Discovery
We identified our primary user personas:
-Nancy, a 25-year-old influencer suffers from a sweet tooth but is committed to finding sugar alternatives without fillers.
-Debbie, a mid-40s mom and entrepreneur, prioritizes holistic food options and values transparency in sourcing.
Armed with insights from these personas, we embraced our user’s pleasures and pain points, shaping the foundation for our UX and social media strategy.
Prototyping & Testing
The initial research revealed key issues: potential customers struggled to navigate the website, leaving them frustrated and choosing competitors. Furthermore, Nussli 118’s social media presence lacked cohesion, diminishing brand credibility and community engagement.
Challenges Faced
The initial research revealed key issues: potential customers struggled to navigate the website, leaving them frustrated and choosing competitors. Furthermore, Nussli 118’s social media presence lacked cohesion, diminishing brand credibility and community engagement.
Design
We proposed a two-fold approach: reimagine the website’s user experience and amplify the brand’s social media presence. Key changes included:
- Improved Navigation: A streamlined menu and breadcrumbs were implemented, simplifying access to product information.
- Enhanced Visual Design: Consistent branding was applied, aligning the website aesthetic with the brand's core values.
- Mobile Responsiveness: The website was optimized for mobile, catering to the on-the-go users like Nancy seeking quick, healthy choices.
Design
Implementation of UX Enhancements
Through a heuristic evaluation, we pinpointed several actionable improvements:
-Streamlined Checkout Process: We reduced barriers for customers by cutting down the steps necessary to make a purchase.
- Clear Calls-to-Action: Prominent, engaging CTAs were introduced on every page, guiding users toward conversions with inviting language.
- User Testimonials: Integrating customer reviews created a sense of trust and authenticity, crucial for Debbie’s purchasing journey.
Alongside these, we crafted high-fidelity mockups in Figma, which facilitated effective communication of our vision during the redesign process.
